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Demos - To Charge a Fee or to Not Charge a Fee?

One common dealer complaint is that customers sometimes use them to audition equipment only to later purchase it elsewhere.

How much of that is true is not known but it must happen. Such is the nature of some folk.

Therefore, how about abandoning the time honoured practice of free demonstrations (also shared by the car industry) and start charging a fee?

Would $10 an hour be sufficient? 

Surely, even in quiet part of a quiet day it must cost the dealer considerably more than that to provide the facilities and staff to facilitate a satisfactory demonstration.

I don't know how others may feel, but I'd be more than happy to pay for the service.
cd318

Showing 1 response by bslon

bslon's avatar
bslon
2,068 posts
 
@gents
You bet I’m going to kick out the time wasting tire kickers. It doesn’t take long to qualify a punk who ain’t buying and I don’t waste time and pay my bills with time wasters.

For sure!

My dealer has given me some screaming good deals over the past 20 plus years, along with great customer service. I stop in occasionally as a tire kicker to see and hear what’s what and he’s happy to accommodate—he knows I’m not an impulse buyer and there’s a good chance I’ll come back and drop some dough. He’d probably pay me the $10 to get me in more often. Lol
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