Do you approve of "How Stereophile Market itself"?


I was moderate subscriber to Stereophile over that last two years or so, but recently cancelled my subscribtion around Dec of 2001. Like most ex-subscribers I received many junk mail about renewing my subscription, but never thought much of it.

Yesterday, I received a letter from the National Credit Audit Company (NCAC), stating that they were collecting on behalf of Stereophile. This frustrated me because I had already cancelled my subscription and haven't received new copies for months. I initially thought it was a timing issue or some clerks at Stereophile forgot to cancel my subscription and now my credit history will be affected by all this. It wasn't until I called NCAC, dealt with the annoying automated operator, then realized that it was just another ploy to get me to sign up for another subscription. NCAC went further to state that they're a normal credit collector and will not report or make any contact to the credit report people. I can't believe Stereophile would steep so low with this type of marketing ployed. Any of you ever experienced this frustrating ordeal?
3chihuahuas

Showing 2 responses by clueless

3chihuahuas (love your handle), Just what I would expect.

You certainly show good taste in canceling your subscription to that pretentious rag. It's done more to replace audio innovation with marketing hype than any other source. Don't you worry about folks who buy stuff based on those ratings?

I remain,
Rayhall, your post is "A" rated.

SP would do well to look back to when J. Gordon Holt brought purpose, a rather zany humor, and a lot less gloss (B&W covers) and stroking to the effort. Anybody catch this month's AudioXpress?

Sincerely, I remain