Favorite cable brand.

I have graduated to Inakustik brand and I do not see them going anywhere anytime soon. If anything I would add more or upgrade to higher models. These cables are simply that good.

Parts-Express 14 gauge zip cord

Wow, 50 answers 47 different names. Just shows that many ways lead to musical enjoyment. It puts the what is the best question into perspective.

I use Cerious, I didn’t see that name yet or maybe I read over it.

The current favourite is Wywires Diamond.

I do not know how to listen to a cable.I can only hear a system in which there are cables and which is in a unique room.  Innumerable variables in the system, the room, the ears.In my system into my ears and my own personal brain based decoder it is Purist Audio Design.
My whole loom, everything, is Purist Dominus Luminist except for one power cord which is LE Praesto.  I was never satisfied listening to a mix of brands/manufacturers.  Never quite coherent.  For me, most sonically and emotionally most satisfying listening to one brand.
Before you scoff, never could I afford Purist Audio retail.  Everything bought over several years used or dealer demo at steep discounts.
Enjoy what you enjoy.