You left the volume UP flipping records?
You say you swap, you have a switch or have to swap leads?
Make sure the ground and the leads are tight and plugged in all the way.
It's new? After it's warmed up tap the valves with a pencil. Make sure the volume is down. Up to two weeks to find out if transportation caused valve damage. It's just the cost of transporting valves via shipping..
Pull and reseat the valves..
If the timing of the "Pops" is random something is loose. Is something being shaken when the pops occur? Are you moving the tonearm?
Little more feedback about what you are doing..
Regards