Hierarchy of new Krell Line Including Speakers?

I have spent some time on the new Krell website and dont get it yet.

Could any Krell fans please explain the hierarchy of their new line(s) to me?

Are the so called evolution amps and preamps their new state of the art offerings?

Any ideas how these would compare in a road test VS top of the line Pass, VTL, ARC etc?

Which line of Krell speakers are their top of the line? Could these be compared or contrasted against Wilsons -- the usual Krell demo speakers before they started making speakers themselves?

Any clue on which break points offer the best value?

Between the old style Krell amps, the new style amps, different sizes and finishes to various speakers and then several HEAT offerings, I dont know where to begin.

Which new Krell products offer

1) arguably reference standard quality or
2) great value at their price point?

Thank you very much.