How would you get into the biz?


I'm really NOT soliciting here.

I'm just thinking about how VERY difficult the high end speaker business is. It is the electronic equivalent of opening up your own restaurant. Very hard, laborious, risky, and full of nefarious types. Kind of like the concrete business. :)

What do you think are the best and worst ways?

Best,

E
erik_squires
Celebrating my 25th anniversary on April 1st of founding PBN Audio.  

Marketing, Marketing,  Marketing the equivalent of  Location, Location, Location for real estate :-), you can have the best engineered product in the world but if no one knows about it no one will buy it.  

As with anything it can be done but requires Focus, Determination and  Hard work, be prepared to work 7 days a week.   

Good Listening

Peter
I'm still not understanding your approach.  Do you mean you want to start a speaker business as the owner and hire others to design the speakers?

If so, you should start with a large fortune, then move to China - near their best engineering school.

Eventually, you will end up with a small fortune.
Hi @erik_squires 

Last year I read 'Schiit Happened,' the memoir by Jason Stoddard and Mike Moffat that describes the startup years of Schiit Audio. It's an easy read and it can fool the reader into thinking that starting up an audio manufacturing business isn't too hard. 

What I gathered from reading it was how it stressed the importance of 21st century marketing and customer engagement through use of social media, user forums, and regional shows/meets.

The founders efforts were laser-like. Focussing on on the product they wanted to develop; they didn't get sidetracked spending time on the next product until the current product was exactly what was wanted and they could fulfill the demand for it. The writers are most helpful in describing the mistakes made along the way. 

They don't go into much detail in terms of how they spent their startup capital other than describing how scary it was doing it while not using other people's money. 

They found a niche and exploited it. I imagine doing that as a speaker designer/manufacturer is possible. As long as one guesses correctly.

;)