And we wonder why so many dealers have gone out of business in the last decade.
"I demand 20% off or I’m walking!"
"Buh-bye."
One of the single-store dealers in my region does quite well despite regularly offering 20-30% discounts on nearly every product he sells. The exceptions are the handful of lifestyle products he offers, like Sonos. He said there are simply too low of margins on those products to offer anything better than 10% off. Meanwhile, he’ll offer to sell you a McIntosh stack for >30% off, just so long as you agree to not go tattling on him to Mac. Even though the guy’s customer service is mediocre at best, he seems to do pretty well. I surmise that’s because what he gives up in profit margin he makes up for in sales volume. The guy won’t even load the gear in your vehicle for you because he suffered a stroke a few years ago. But is that a big issue when you’re getting the warrantied product you want for 35% off?
It’s surprising how many here are seemingly unaware of the deals that can be had on brand-new hifi. I figured the primary demographic of this forum would be accustomed to being offered such discounts.
It has been my experience that in most cases, with most dealers, one needn’t even ask, the salesperson/owner is eager to offer a sizable discount.
Makes me wonder if they spot some of you pulling up to their storefront in your exotic sports car, with a trophy wife riding shotgun.