Is anyone else getting annoyed with...


dealers posting tons of ads for new gear at MSRP in the classifieds? One outfit from Cambridge MA has 16 ads for Nordost Cables in the classifieds instead of the "buy it new" section. They are not building any good will by wasting my time as I page back and forth through each. Yeeeshhh!

C.
fly_fish_nz
Unless you are a showcase dealer there is no other place to post ads on the site.
This is why there is now a choice to select "NEW" for the condition of the item being advertised rather than only the 1-10 rating.
Also, many mfr's have strict rules about what an item can be advertised for,
especially on the NET, and they are within their legal rights to do so. This also helps
the resale value of the used items and the products overall appeal; products that are blown out all over the place usually also have very poor resale value and poor appeal, or very short lived appeal since they are usually only being bought because they are cheap, not because they are necessarily what the person needs (high turn over on such items is very typical, hence the poor resale value for the same). What a dealer sells an item for vs what it is being advertised for is something else all together.

Now that you have mentioned this issue here people will no doubt search out this dealers ads.
You just increased the views his ads will get and increased his odds for a sale (this is as predictable as Old Faithful). Next time contact the party in question directly and they might take action, otherwise it just looks like a rant by someone that wants to be heard for any reason.

BTW, maybe he would agree with you and not post the ads in the same fashion
16 ads at $5 each that might be posted out of place is not a very good $80 good investment.

Lastly, if you are looking for used items and a dealer only sells them new why would he be interested in "building any good will" with parties that will not be his customer anyway?
Kind of a mute point. Think about it.
Good luck with your search.
Brian,
You made a number of good points. Here are a few observations:

-a single ad per line, listing models carried would seem to suffice for a retailer.

-perhaps others find the new "new" designation useful, but personally I hope it does not lead to more ads of the type I described. Consider what a useless mess the classified section would be if every retailer listed an ad for every model of every line they carried.

-As you mention, Audiogon has a few other, albeit perhaps more expensive, avenues for retailers to advertise new equipment. I had always thought, perhaps wrongly, that the classifieds were primarily a section for advertising used gear.

-You are absolutely right: this was a rant! (I am not looking to become anyone's marketing consultant.)

-I purchased 80% of my equipment and cables new, including a Bel Canto Dac I bought from you, and with which I should mention I received great service. Whether or not other potential customers might also get a little annoyed at paging through these types of ads, and whether retailers are concerned, I cannot answer.

Thanks for the info.,

C.
Audiogon is supposed to be a Public Form. Same rules for everyone. Maybe Audiogon would consider a section for "NEW" equipment. Or maybe thay could create some criteria that each member would fill out. Kinda like a dating service, but for audio. Then if a member only wants to read a certian type of add, only those would appear when you brouse. You could choose a Blonde or Redhead.

Kinda sounds like FUN!!!
I'd like to weigh in on the "they got you to look" notion. This equates somewhat to the "how stupid can we make the ad" approach on television. If your attention is grabbed, it is considered a victory by many. In my case, at least, "getting me to look" and/or "grabbing my attention" only stells my resolve NOT to buy from that advertiser or patronize their product. In the case of the classifieds on 'Gon, it reduces the desire I have to "graze" there.

If this advertising spam doesn't bother others, fine. If it does, don't buy from them and let the "powers that be" at the 'Gon know of your distaste for the practice.
Some dealers (and individuals) are posting ridiculously cheap prices for used equipment and then "or best offer" ($10.00 OBO). Turns out that what they are doing is running AN OPEN ENDED AUCTION (no ending date) and taking offers with a bidding-up process!!! This is a sleazy abuse of a "for sale ad" and should be posted correctly as AN AUCTION, NOT AS A FOR SALE AD! I wonder why Audiogon has not taken any action to prevent this abuse?