Is this for real?

I've been using one I purchased about 6 years ago for about $15 with excellent results. Has a demagnetizing tone which I use about once a week, a burn in track (which I have used numerous times and works quite well), and a cleaning track (brushes actually on the disc), as well as a number of set-up tracks. Wouldn't be without it, but wouldn't pay $100 for one of these either.

This is just about the silliest thing I have ever heard. "Demagnetizing tone" - gimme a break! Just how in the heck do you demagnetize copper and silver (your wires, interconnects, etc.), they are not "magnetizable". And, even if they were, how is an audio tone gonna demagnetize them???

Next thing you know, someone will claim that their optical cables are magnetized and need "fixing". Wake up, folks, and stop being so doggone gullible...

I think that this will really work to extract somewhere between $20 and $110 from your wallet, depending on how much you might need to have extracted. The thinner wallet will allow for more comfortable seating and hence, better listening.

Wow...I am seeing both sides of the spectrum. I must admit I am still a little skeptical about these products.

Yes, it is typical of the "both sides". We have two people who have used the product and think it works, and two that haven't and think it doesn't. Now if someone wants to chime in who has used a product like this and think it doesn't work, I'm happy to accept that opinion too.