Long sub cable thats resonably priced & high end

I have a problem in that I have three subs in my home theater and need long distances.

Obviously, I can't buy cables from the high end cable companys cause I don't feel like forking over 10,000 dollars so I am looking for a better alternative.

Has anyone tried making or have used bargin sub cables from like signal cable and such and have good results.

I am using monster so I know I can do a big upgrade.

Thanks!