It's not about making money, it's about getting subscribers.  As long as people are signing up for the service they will have investors backing them.  Not paying people who you owe money to is a time-honored way of doing business with no associated long-term effects.  Just ask our President.  The title of this thread is fake news!
there's been a series of credible stories about tidal fudging its subscriber numbers and skewing royalty payments towards its artist/owners, none of which bode well. i can see tidal getting acquired by a giant wishing to expand its streaming platform (ala apple/beats); otherwise i'd surmise that they are doomed.
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