I’m a Cambridge Edge (their flagship line, compared favorably to Hegel H590 by Hi-Fi News) owner, as well as owning the 851n streamer/dac in another system, and I followed the release announcement of the Evo line closely.
It was fascinating to me in the way that they did it, and what they focused on. In particular, they (CA) actually led in the press release with the aesthetic value of the product, focusing prominently on the removable side panels (wood look or the textured look).
Okay, so what is interesting about that? Well because they spent comparatively LITTLE time discussing the sonic merits of the product. They mainly focused on the look and feel of the product. This is just a very different marketing approach than most companies take.
As to the sonics, they use the NCore class D modules rather than the latest and more expensive Purifi class D modules, fwiw.
It’s targeting a different demographic, with a different focus, and maybe it is the right approach. Time will tell. But the approach was very interesting to me - not in an "I’m interested in purchasing this" way (I'm not in the market for a product like this now), but in an "wow, this is a completely different marketing strategy" way
It was fascinating to me in the way that they did it, and what they focused on. In particular, they (CA) actually led in the press release with the aesthetic value of the product, focusing prominently on the removable side panels (wood look or the textured look).
Okay, so what is interesting about that? Well because they spent comparatively LITTLE time discussing the sonic merits of the product. They mainly focused on the look and feel of the product. This is just a very different marketing approach than most companies take.
As to the sonics, they use the NCore class D modules rather than the latest and more expensive Purifi class D modules, fwiw.
It’s targeting a different demographic, with a different focus, and maybe it is the right approach. Time will tell. But the approach was very interesting to me - not in an "I’m interested in purchasing this" way (I'm not in the market for a product like this now), but in an "wow, this is a completely different marketing strategy" way