Margin on speaker sales by high end dealer


Many a times, you talk with a dealer and they order and deliver the product. So you spend 10k on a pair of speakers. Seems very simple to do by a high end dealer. And most often done without an Instore  visit.
So how much are they making?
emergingsoul
For many years I have purchased mostly High End used equipment.  I elect this option because I can purchase equipment based on what the market will bear and not the anti-competitive MSRP that is used to protect dealer margins.  To that end, I just cannot foresee any reason to change my purchasing habits in the future.  Most dealers now use the excuse that their cost is excessive because of the building, heating and cooling, utilities, etc.  However, many dealers are not selling online to take advantage of the reduced cost of doing business.  Seems unfair that "brick and mortar" stores are cutting it both ways and as usual the poor consumer is getting the raw deal. 
With all the pissing and moaning over the demise of retail audio, it’s wise to remember that retailers do not work for free. The only material benefit I can think of for an audio retailer is the opportunity to buy gear from their manufacturers at “accommodation” prices—which are typically 50% off MSRP (below cost!). QUICKSAND!!
Take it from an old store manager: Audio is sold by proper businessmen and women on the basis of Gross Margin.
Gross Margin = [Total Revenue – Cost of Goods Sold]/Total Revenue x 100. If the cost on an amp was $1000, I would multiply that times 1.65 and come up with a 35% deal—$1650 very acceptable except where “policies” dictate no discounting. Speakers are very hi-margin typically: 40% plus. TV’s are a problem. If you can get 20% margin on a TV, you’ve made a killing. Accessories and cables 55%+. So with hi-margin speakers and cables in a system, I can have plenty of room for “package” deals, discounting or hammer-and-tongs bargaining. Cost X 1.65 keeps the doors open. These are not secrets, but worth remembering.
No, after the dealer pays $5000 for a $10000 speaker, he has to pay the sales person, the rent/mortgage, insurance, taxes etc. But the mark up is 50% of the retail price, minus shipping costs, which are sometimesy the reps commission.  The B&W rep showed me the invoice for the speakers he sold me.  He would deliver them to make the extra 10% commission  (of wholesale).
Hi i don't think this thread is about dealer margins, at all, as everyone has said it's been done to death, 
Its about not being happy about the price  of hi fi, its shocking, and we ALL know that, prices going up over 4-5 times inflation, just look what Dartzeel did, shocking price rise, i have always said price will kill this hoby, nothing else ,price will eventually,price  everyone out ,  when you can get a huge house, for the price of an amp, its over, when they sell you speakers , for the price of a top lamborghini, laughable, 6 cones and a box to put them in, cost's the same as thousands of highly manufactured parts, and assembly of a lambo,don't make me piss myself,, hi fi is dead,, it just doesn't know its dead,,