Do you buy into the "urban legend" that some folks mark up the price higher because selling at a reasonable markup, but lower price point, would result in audiophile dismissing the quality of the product?
This may occur in other industries as well, but it seems many believe it to be true in this one. Yes, it must be a competitive market, but you also have to worry about being "too" cheap to be taken seriously as a countervailing pressure.
This may occur in other industries as well, but it seems many believe it to be true in this one. Yes, it must be a competitive market, but you also have to worry about being "too" cheap to be taken seriously as a countervailing pressure.