What I can't figure out is why it drives people so batty that some people want to spend money on cables?
"Show me some engineering data that that wine you paid $60 for at the restaurant was really worth it."
See how ridiculous that sounds? We know there's mark up and we enjoy it anyway. Thing with cables is, there may actually be a difference that people can hear with more expensive cables and the mark up is worth it.
So, either there is no difference between cables -- and people like to pay more and enjoy the illusion.
Or there is a difference between cables, and people like to pay more and enjoy the reality.
Either way, those trying to "save" the cable spenders need to relocate their charitable efforts to people with actual problems, not first world discretionary spending problems. FFS, do some good where it's needed.