Need help: turntable market in the $1500-$2000 range is overwhelming


I’m looking for a new turntable. Had a Dual 1229 years ago but it broke and I got out of vinyl and all that. Got a crappy Audio-Technica around the holidays last year because I thought I’d digitize my records but I don’t feel like doing that anymore and it’s a fiddly turntable that doesn’t sound great. I’m giving myself $1500-$2000 to jump in with the expectation of buying something that’ll keep me happy for a few years.

Sorry, but no Technics tables please!!!! Black or silver. They all look like my crappy Audio-Technica and I’m going to be shallow and say looks matter and that I’m agnostic at best about direct drive. Yeah, I’m dumb.

So in the price range I’ve established I’ve looked at and found interesting offerings from:

—SOTA
—Rega
—Pro-Ject
—Music Hall
—Clearaudio
—Marantz

And what feels like a zillion others.

So how the hell do I choose in a market flooded with tables in my price range? 

Oh, and sure, tell me how stupid I am for not wanting a Technics like I keep seeing recommended on the forum, but I’m not going to buy one so please help me with another offering if you can!!!

And I’d prefer to buy new so I can work with a dealer or manufacturer if there are any issues.....
larshepping
"...And I’d prefer to buy new so I can work with a dealer or manufacturer if there are any issues....."

Upscale Audio represents many lines and if it was me I'd give them a call and get their opinion. They also have experts on staff (ex turntable manufacturing people). 
A while back I owned a mid-level Music Hall (7.1?) and a lead clip broke off. I contacted Music Hall and they had no interest in helping me fix it.
The rest of your list looks good. I favor Clearaudio but that's just my first impulse.
What about the CART and phono stage if your going to use one?

Is the cart part of the TT cost? The same with phono stage.

Tonearm?

You don't like a serious TT "Technics". Good stuff from a mechanics perspective.

Sony, Pioneer, Thoren good TT for under a 1000.00. They ARE NOT 1500. TT with a 2K cart, 2k phono stage and 2k Tonearm.

What was that budget again? :-)

AND new? OK!!

Regards
I have been impressed with Rega for the money. 
I initially bought a RP1 to replace my Dual CS515. I’ve since upgraded to the P8. 
I think the P3 is a good option because of the upgrade path. And I the P6 is an excellent table at the upper range of your budget.  
Lots of options-enjoy the process