I would start with the room and speaker positioning then you can better determine the effects of various changes, like power cords and conditioners. By the way, I have a Torus AVR, replaced my Shunyata conditioner. Sounds great by letting the music flow.
As for optimizing your room, read articles from Art Noxon of Acoustical Sciences Corporation (ASC). I would start with diffusion across the soundstage, back wall behind the listening position and at the fist reflection points on the side walls and ceiling. I would also use base traps in each corner.
Be prepared to spend as much as you would on a component upgrade.