Ernie: No slam on Belden intended - just on anybody (not suggesting Corona or yourself here) who is making cables around OEM wire and then hiding that fact within some sleight-of-hand marketing scheme.
Speaking of which (I've read rumors about NBS around here...) S23chang, anybody can make a $10K IC (you just make an IC, and then charge $10K for it). But if I could actually *sell* a $10K IC, I would shut my mouth right there. And when NBS has advertised, this is exactly what they have done, as far as I can see: A glossy black page emblazoned with their logo, and zero product info or claims, other than maybe a lonely sentence fragment to the effect of being 'world's best' or somesuch. Maybe yes, maybe no, but whatever the case may be, the predictably gargantuan profit margin is courtesy of self-generated 'mystique' and the wisdom of P.T. Barnum. (Whether or not that approach is actually a better long-term business model than simply selling a great product at a fair price is another question, but it might work for a few in an overcrowded market.)
Speaking of which (I've read rumors about NBS around here...) S23chang, anybody can make a $10K IC (you just make an IC, and then charge $10K for it). But if I could actually *sell* a $10K IC, I would shut my mouth right there. And when NBS has advertised, this is exactly what they have done, as far as I can see: A glossy black page emblazoned with their logo, and zero product info or claims, other than maybe a lonely sentence fragment to the effect of being 'world's best' or somesuch. Maybe yes, maybe no, but whatever the case may be, the predictably gargantuan profit margin is courtesy of self-generated 'mystique' and the wisdom of P.T. Barnum. (Whether or not that approach is actually a better long-term business model than simply selling a great product at a fair price is another question, but it might work for a few in an overcrowded market.)