I dry-brush clean my record each time I play it. I also dry-brush the stylus with each side. When I worked in high-end audio, my record guru steered me away from any liquid on the stylus.
Ritual: Clamp record to platter; tap with fingernail to check for bubbles, if bubbles, loosen clamp and turn record; spin record and dry clean; dry clean stylus; place stylus on record and enjoy!
Do not use your fingertips to tap the record! Your fingertips naturally have oil on them. The backs of your fingernails do not.
I clean my records on a VPI 16.5 periodically. I haven't decided what is the best fluid yet -- I am researching it...
Cheers!