Nothing personal, milpai! And my "description" was a generic one for expensive aftermarket cabling. That said, I disagree with your premise. Cabling cannot, should not and never will be able to "increase sound quality" above what the audio producer intended. All cabling can do is possibly mitigate outside (external) influences that might interfere with accurate delivery of an audio signal. In my opinion, very inexpensive cabling that meets basic length/impedance requirements does that - as well as it can be done. There is no need to expect better interference cancellation performance by throwing money at problems that do not exist. It is shameful that we have this cottage industry that preys upon niave, uneducated and unsuspecting "audiophiles" with too much money to waste.