Oh, I had not realised it was your compilation! I assumed it was from a technical publication.
You are not the one who called them beercans, neither did you call them bookshelf speakers. I have difficulty linking to responses to posters, especially mid-stream ...and I tend to read all posts, no matter who they might be addressed to.
I will admit that, as an electrostatic enthusiast, the Reference 1 design goes against many of my prior conceptions. I thought boxes with parallel faces promoted standing waves. I thought the volume under a stand-mount could be better used as cabinet volume. I thought diffraction from cabinet edges was always a problem. I thought you needed big drivers to move lots of air. Most of all, I hated non-coincident drivers because of the cancellation effects off-axis.
The KEF white paper addresses these issues in ways I still find fascinating. For example, any cutout in the baffle can act as a diffraction point, so KEF designd the bass drivers to be as physically flat as possible in the plane of the baffle, to minimise diffraction of the coincident tweeter / midrange. Who would have thought ...