I come from the same doubting background. I did not believe that cables made much, if any, improvement. I definitely changed my mind and heard a difference going from Monster to Audioquest to Goertz.
I recently upgraded to a SOTA turntable. I needed a cable and won an auction for a Zu Xaus tonearm cable. I can't put a definite amount on the improvement as I have a new turntable and tonearm making differences (same cartridge), but the Zu tonearm cable is kick ass and I get a presentation of both weight and air that makes spinning vinyl a real joy.
Try to audition Zu Xaus if you get a chance.
I recently upgraded to a SOTA turntable. I needed a cable and won an auction for a Zu Xaus tonearm cable. I can't put a definite amount on the improvement as I have a new turntable and tonearm making differences (same cartridge), but the Zu tonearm cable is kick ass and I get a presentation of both weight and air that makes spinning vinyl a real joy.
Try to audition Zu Xaus if you get a chance.