The new dynamic in speaker pricing


Yesterday I received the latest issue of the Absolute Sound mag. This issue has the round up of the varying speaker manufacturer’s wares along with the retail pricing. One thing that struck me is the number of speaker manufacturer’s who have a speaker in their line up that cost close to a $1M!! There are good number of speakers now available with prices in the $700K+ range. A few manufacturer’s are also a little ’glib’ with their top model pricing, such as Oswalds Mill--who state- price upon inquiry only!

This new speaker pricing dynamic is interesting, as it clearly indicates that there are buyers out there who are happy to pay these prices and presumably enough buyers to make these products viable. A trend that is certainly interesting and yet questionable as to how it will impact the hobby as a whole.

Opinions on this trend?

128x128daveyf

I build better horns than OMA and I don't sell them for new home prices.,

winoguy17

I don’t feel its a trend. There has always been uber expensive options in every facet for those that can afford them ...

Exactly. And why should anyone care what others spend on speakers, or a house, car, vacation or anything else? It is of no matter to me at all.

"the number of speaker manufacturer’s who have a speaker in their line up that cost close to a $1M!! There are good number of speakers now available with prices in the $700K+ range. "

If I counted correctly there were 3 speakers in the $700-900K range,, none above $900K . Not seeing a plethora of them as suggested. In the $150K-500K range there were 54; not sure that this is new news. Total speakers in the listing 769.

Those who can afford the higher end ones and the associated equipment/rooms I suspect thoroughly enjoy their listening experiences. Good for them!  Those that can’t or don’t want to spend to the same level should just focus on maximizing the listening experiences that their equipment and room will provide; and just sitting back and enjoying the music . Seems like that would be time better spent than worrying about why some manufacturers are building and pricing certain equipment that one is never going to purchase

A top level speaker company needs to advance the art. To do that they constantly refine and build the very best, cost no object speakers. They are critical in showing off what they are capable of. Then they substitute compromises to build speakers that are much less expensive, where they can sell many.

These cost no object speakers come with installation to make sure they sound their very best. I doubt they sell many, but they are priced to be profitable. A set goes to professional reviewers.

About thirty years ago I spent a couple hours with a set of Wilson WAMM… I think about $350K at the time… currently $685K. The experience was revelatory… I understood what Wilson was about and set in my mind what Wilson can do. It doesn’t happen to be the sound I am going for… but it is for many.

I am happy to sample them. I do not think they are over priced… some people have a lot of money… good for them. Most don’t care about audio, a few do.

Another factor in speaker pricing for the top-end models is just branding and marketing. While they may or may not sell a few of the most expensive models to a billionaire here and there, a bigger goal may be to simply add caché to the more ordinary products in their lineup.  Consumers can become very entranced with the brand name of the products they buy and like their more modest purchase being associated with something fancy and exclusive. That's true whether one is talking about stereo gear, cars, clothing or whatever.