https://djmag.com/news/gen-z-listen-more-vinyl-cds-and-cassettes-any-other-age-group-survey-shows
An excerpt from the Forbes article
"Vinyl buyers are also likely to be Gen Z. The born-digital generation, now teenagers and young adults, is 27% more likely to purchase vinyl than the average listener; yet it’s also much more likely to discover new music on short online video clips. That is, Gen Zers are likely to watch short clips of music on TikTok and then purchase the music they like on vinyl. And they spend more than twice as much as the average consumer on music"