Yeah, I called Varvatos the other day and spoke to the dude in charge of the audio gear. It sounded pretty interesting but it was pretty darn expensive. Supposedly, Mr. Varvatos himself tracks down this old gear and buys it only if its in mint to near mint condition. And also, supposedly they don't make much of a profit off the gear and its for sale to add character to the store.
It all seemed pretty bourgeois to me.