I think you have to distinguish between grey goods and equipment on the resale market that was originally authorized to be sold in a particular territory or region. Grey goods, as I understand it, are legitimate goods, but only within the territory or region for which they are authorized to be sold. In many cases, rather than using the authorized dealer or distribution network within your country, you can buy from the country of origin or neighboring country at a cheaper price, but that bypasses the distribution and support system the manufacturer has put into place. (Some of the mark up or difference in price is a reflection of the additional cost of that local distribution and service network). In the case of electronics, power supplies may be modified or other changes made to adapt the product for the remote market. The manufacturer typically does not want to have to support that -even if being paid to do so by the end user--since it not only undercuts its distribution system, but puts its brand in jeopardy if unauthorized modifications have been made to the equipment.
I don’t think these are shabby excuses, but reflect legitimate concerns. (PS: I’m not addressing ViVa alone here, but the issue more generally and have no view on ViVa’s service or support, in the U.S. or elsewhere).
In my earlier post upthread (I thought these posts were numbered, but it appears at 09-25-2016 9:57am), I pointed out that the U.S. distributor’s stated position went beyond that, and denies support to "equipment purchased on the used market from anyone that is not an authorized Viva dealer." Read literally, this would exclude support for goods that were authorized for sale in the territory in question, but purchased used from a private seller.