@gregm Ivor Tiefenbrun was a brilliant marketer for sure. He took the essence of British Hi-Fi and translated that into words to get awareness in the US market. I think Linn's products back in the 70s and 80s were not so different from other audio components from the UK, but the main difference was that Ivor created a "philosophy" to describe what that British Hi-Fi sound did well.
He got what many engineers miss about marketing. It's about trying to sell your strengths, not covering up all weaknesses.