what gives with PSAudio & Cullen headquarters?

It was explained to me that Cullen was a designer and subcontractor for Paul in the development of several pieces, including the DAC III. Paul gave him the rights to do mods for the units and still have them under the original warranty. Paul subsequently outsourced the production of the units to China under his supervision, but not Cullen. As I understand it, the original units were made in the USA under the eye of Cullen, but not now. I also have heard rumors that Cullen wanted to include upgrades in the origianl DAC but compromises were made to meet certain price points. That is where Cullen gets to do his upgrades. Again, this is all third hand knowledge, not from Cullen or Paul, but from dealers who are close to them.

I was told by Paul that Cullen builds their products and upgrades them.

I love the gear. I just found it odd that they superimposed the name(s) over the same photo. It's just as easy to take a digital photo and download it.

Whatever manufacturing image is trying to be portrayed, I am a huge fan of (the current) PS Audio gear. Every component I have tried of theirs is fantastic, especially at the price point. At some point I will have Rick Cullen upgrade some of my PS Audio stuff. Every report I've read says that the Cullen mods take everything to the next level. Even the stock power cables that come with their products is very nice.