What's going on with Mobile Fidelity?


I like this label a lot for the generally very high quality reissues and a great catalog that is continually expanding. But what is up with the crazy wait time for their pre-orders? I've had Santana III on pre-order since February, and was told by MoFi reps they expected to have it released by mid-March. Well, it's the end of April and still waiting...

I noticed quite a few of their advertised pre-orders are still in that status after more than half a year of being featured on record retailers' websites. Rickie Lee Jones, several Billy Joel albums, already mentioned Santana, a few Foreigner albums, Miles Davis "Kind of Blue," just to mention a few. I understand creating a buzz around new releases that are in the pipeline as a marketing strategy, but if you can't get it to market in half a year or more, I find it somewhat incompetent and almost tantamount to false advertising. I certainly do not appreciate paying for a product that the company seems to have no firm grip on delivering in a reasonably timely manner. Anyone else frustrated by this?
actusreus

Showing 1 response by rockpig

I cannot recall the source but I recall reading about Acoustic Sounds having trouble getting their vinyl pressed because the Big Boys (Rhino etc) were hogging the pressing plants. These plants would give the Big Boys preference and I dare say big money would sway the pressing plants to push back the small guys orders and steam ahead with the Big Boys orders.

Acoustic Sounds ended up tooling up and built their own pressing plant "Quality Records" just so they could get their own releases made.

So I would think it reasonable to think that MoFi is also a victim of having their orders being pushed back by the pressing plant. I'd assume MoFi have the masters ready for pressing but cannot get them done and that is most likely the main reason their vinyl is so long on pre-order. Not because it is some kind of marketing strategy.