Who's winning?

While I don't understand churners the few I've known seem to be happy living in the churn so whom am I to judge.

And for those who understand about the downsides of desire there is more to. it than winning and losing.

i see a Pareto optimal frontier where they both are winners

cue Peter Gabriel

It depends.  Perhaps the person who spent $30K on speakers can replace them with $40K speakers with less inconvenience than the other guy can upgrade his soundbar.  

most people who spend 30K on anything don't do it for "satisfaction"

Depends on how you define "winning".