Why Are We Breaking Our Brains?


A master sommelier takes a sip of red wine, swishes it around a bit, pauses, ponders, and then announces: “…. It’s from a mountainous region … probably Argentina … Catena Zapata Argentina Malbec 2020.” Another sommelier at a fine eating establishment in a major city is asked: “What would you pair with shrimp?” The sommelier hesitates for a moment then asks the diners: “What shrimp dish are you ordering?” The sommelier knows the pairing depends on whether the shrimp is briny, crisp, sweet, or meaty. Or some other “house specialty” not mentioned here. The sommelier can probably give good examples of $10 wines and bad examples of $100 wines. And why a good $100 wine is worth … one hundred dollars.

Sommeliers do not have a master’s degree in biochemistry. And no one from the scientific world is attempting to humiliate them in public forums for “claiming to know more than a little bit about wines” with no scientific basis to back them up. No one is shouting “confirmation bias” when the “somm” claims that high end wines are better than cheap wines, and well worth the money.

Yet, guys and gals with decades of involvement in high performance audio who claim to “hear differences” in various elements introduced into audio chain are pulled thru a gauntlet of scientific scrutiny, often with a great deal of fanfare and personal invalidation. Why is there not a process for “musical discovery” for seasoned audiophiles, and a certification process? Evaluator: “Okay, I’m going to change something in the system. Tell me what you hear. The options are interconnect upgrade, anti-skate calibration, removal of acoustical materials, or change in bitrate. Choose one.”

How can those with pretty “sensitive antennas” and years of hands (and, ears) on good gear convince the technical world that they are actually qualified to hear what they are hearing?

Why is it viewed as an inferior process for seasoned professionals to just listen, "swish" it around in their brains for a bit, and comment?

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@ghdprentice - I don't drink, but am fascinated with the concept that there are wines that people think smell like cat urine and still drink it.  If I needed to give a gift to a wine drinker...

@mceljo … horse sweat, not cat urine… my god man. What were you thinking? No one would drink wine that smelled like cat urine. 😊

But like all nuanced things… very small nuances of many flavors make up good wine. Fortunately I have not picked up undertones of horse sweat… but if I did… I am pretty sure it would go down the drain.

On the other hand I stay away from Malbecs… to me the have the bouquet of swamp gas. I don’t get why anyone would like it. But on the other hand many folks like audio systems that scape every detail off the media, stripe it of all musicality, and add a large portion of distortion and think it is an “audiophile sound”.

I recall reading a news story about beer aficionados and their preference towards intense, high hop content brews.  They were bartenders and had gained experience with a wide variety of beers and similar libations.  As a result of all that drinking they came to prefer beers that most people would consider harsh and unappealing.  The aficionados would call what those people liked bland.  I too wonder whether something similar happens with many audiophiles and their sound preferences.

@ghdprentice 

In my younger days, I could go to the drag strip and differentiate the burnt exhaust smell of nitro, alcohol, or high octane pump gas.  Does that count?

Imagine if you had the technology to put tone controls on a bottle of wine. That changes everything it’s too bad we don’t have the technology to put tone controls on audio equipment. That would change the whole world of audio don’t you think?