No mater what side of the fence your on with cables looks has something to do with it as well.
why would I want some ugly lamp cord between your amps and speakers specially if you have substantial money invested.
regardless of how good something sounds if the component is homely to look at it will generally not stay long. Beauty is of course the eye of the beholder.
Likened to plain steel wheels on a Ferrari yeah they work but really don't look the part.