Why do you Pick a Certain Speaker producer?

I have to love the sound of the speaker first. That means it sounds great to me in my room. Of course, I have to be able to afford it. It has to look good, because I don't have a dedicated listening room. Finally, I have to be fairly sure it will get serviced if something should go wrong.

I guess resale value is of some importance, especially if it is fairly expensive to begin with. That means it must sound good and have a good reputation. It helps if the company is still in business and has good service.

If the speaker sounds great, but the company is out of business or it is a one-person operation, that is fine as long as you plan to keep the speaker for a long time or don't care about resale value.

First thing I pay attention to is how the speakers look. If they don't look serious to me I move on. If they do - I listen. As for the name, it can mean something too but not particularly important. I consider the country of origin as well.

I picked Eggelston (Rosa) because they are located in my hometown, Memphis. It's nice to be able to watch the speaker being made. More importantly, the sound is incredible for a small speaker.

Inna...when my wife died a few years ago, I needed a present and bought the big B&W's because of their looks, and secondarily because of their reputation. I really should have listened to them at the store, because after trying many things to make them right, they never sounded like music. They are gone now, and so is a lot of money.

sound is first in my book as well. however...i will never buy a speaker i hate the look of or seems cheaply made.

#1-sound quality
#2-quality of build
#3-looks good
......

#27??....brand (couldn't care less really)