Why do you Pick a Certain Speaker producer?

I have to fall in love with the sound of a particular speaker,AND make sure it is compatible with size of my room.

Because you like the sound.DUDE!!

I have to love the sound of the speaker first. That means it sounds great to me in my room. Of course, I have to be able to afford it. It has to look good, because I don't have a dedicated listening room. Finally, I have to be fairly sure it will get serviced if something should go wrong.

I guess resale value is of some importance, especially if it is fairly expensive to begin with. That means it must sound good and have a good reputation. It helps if the company is still in business and has good service.

If the speaker sounds great, but the company is out of business or it is a one-person operation, that is fine as long as you plan to keep the speaker for a long time or don't care about resale value.

First thing I pay attention to is how the speakers look. If they don't look serious to me I move on. If they do - I listen. As for the name, it can mean something too but not particularly important. I consider the country of origin as well.

I picked Eggelston (Rosa) because they are located in my hometown, Memphis. It's nice to be able to watch the speaker being made. More importantly, the sound is incredible for a small speaker.