Why not?


I have always wondered why if better cables produce better sound, as appears to be the consensus, I am not aware of any manufacturer that provides an aftermarket quality power cable with their product. If I am wrong please tell me. There may be instances I am not familiar with.

Wouldn't they be in the best position to test or design the optimum cable for their component? Wouldn't it be a great marketing angle to say to the customer does not need to worry or fret about selecting this expensive accessory.

"We know these cables show off our component to best effect and there is not question of listener bias or self interested market hype. We offer you the best cable to use with our components." 

They could make it optional if they wanted to remain price competitive. This same thinking applies to interconnects, especially with manufacturers who make multiple interconnected components. I pose these questions in all sincerity, not particularly wishing to stir the cable controversy pot. But because it is precisely the absence of this practice that most makes me doubt the objective superiority of the whole cable enterprise.

Mostly I would like to know if I am wrong and there are some examples of manufacturers who either include, offer or recommend specific power, interconnect and speaker cable for their products. Thanks community members for offering a place to ask this question that keeps gnawing at me.

Ag insider logo xs@2xbruce19

It's the same answer that's ended up being the general consensus for all these years it's been asked, making it much, and enough, of an answer. Manufacturers know their market will experiment with and/or have their own cables to try with it.

What the manufacturers hear with a particular cable will not be what their customers hear in the context of their systems.

All the best,
Nonoise

Thanks for contributing that knowledge @alexatpos !

If the situation is as you describe @nonoise  then it really is impossible to talk about matching cables to equipment at all. It puts us all adrift in our own little bubbles of perception with no common points on which to moor. If you will excuse me it is a bit reminiscent of the so called Dark Ages, prior to the Enlightenment when the all purpose answer to every question was "...because God made it that way". Is it not?

PS Audio recommends specific cords and cables for their products...I have read, and been told by manufacturers, they include a good power cord that "non believers" will be happy with, and assume others will prefer to select their own cord, rather than have an expensive one included...Classe used to recommend an upgrade cord over the included cord...it's interesting to see how few use the included cord at audio shows or in their in house listening rooms...

@bruce19 Forgot to write that once I had Krell Evo 302 amp and got the power cord with it as well. It was 20A thick wire and it almost looked like ordinary 'black' cable that you get with other gear (only much thicker and surface was smooth, like insulation on Cardas cables) but it was 'better' sounding than few that I tryed on its place. Could I perhaps find a 'better' one? Perhaps, but, imho, it takes lots of time and lots of cables to find the one you consider the 'best' (even if you have the idea what 'type' of the cable or the 'sound' you are looking for).So, sometimes if some piece of gear plays great already with its power cord (like that Krelll, finding the aftermarket cord is something that I worry less about) Imho, the power cord on any component must be in synergy not only with that piece of gear, but with the rest of the system, including all wires.For example, sometimes is possible to find 'better' cable (per se) for some component, but some other might be better suiting for the sound of the whole system