I sold Nordost for over 9 years of time. I never sold a full Nordost set. Because Nordost is what we call: incomplete.
We added Kimber intererconnects so the stage became deeper and wider. And we got a sharper (intimate) individual focus of instruments and voices. And a more involving (richer) mid frequencies.
I never said Nordost is bad or worse. You need to understand the properties first before you can use it the best way.
Audioquest is more complete what makes it easier to use and sell.
I owned the Valhalla loudspeakercabel for over 12 years of time. When we did a shootout between the latest Redwood and the Valhalla, it became clear that time and properties overruled the Valhalla.
Audio is all about properties and emotion. When a set owns more differerent properties you create a higher level of emotion.
Each single person will choose for the most emotional (complete) sound. When we lsiten to most sets, sets are incomplete. When you add different properties to this set, it becomes a lot more emotional and intense.
Music is all about emotion. The emotion is inside the music, not in your system. You need to understand first how the human emotion works and how emotion is being created.
That is why we work and think by Tru-Fi. I never met a person who said my set is better than what you create by Tru-Fi. We invite people to hear our set. We explain each part you judge sound for.
Each set what is being created by Tru-Fi is complete and very emotional and intense. This has nothing to do with personal taste. It is build on parameters you judge sound for.
When people listen to Tru-Fi, often within 1 minute they say; this is what I want. It is sound what is based on the human hearing and emotion. Nothing more, nothing less.
In over 7 years of time I brought many people from 2D to 3D sound. Beside the stage I created a lot more diversity in the whole frequency range. I gave the sound a much sharper (intimate) and realistic individual focus of instruments and voices.
So many sets were incomplete and are now complete. Many of these people were always busy with their set and changing parts. When I asked them; do you buy a lot of music? Often they said; first I want my set to be ready. Many were busy for years.
When you bring people from an incomplete sound/set to a Tru-Fi (complete) system it changes the use of their system completely.
Our clients often use the words; addicitve sound. When a sound/system becomes physical, 3 dimensional and very involving you can’t stop listening. The emotion you can reveal of the music is so much bigger.
Till januari 2016 I believed that an audio system is a matter of personal taste. Until a client of mine said: you have proven that Tru-Fi will outperfrom and be liked by each single person.
When he said this: the first thing what I thought was; you are wrong. I coudn’t say anything to him.
I needed time to think: after some time I said: I think audio is still a mater of personal taste.
He said; no you are wrong. Because a system created by Tru-Fi owns a much higher level of emotion and intensity. You have proven this to me.
At this point; for the first time I thought; he could be right.
We work by properties. New products we first test to find out what the DNA is. We label it with the properties it ownes. Based on the properties and comparison with competitors we see if it is better and something we would like to sell.
I had many expensive sets, but most people never will spend this kind of money on audio. I wanted to give them the same kind of exitement and intensity I already owned. By research I found out that all Monitor Audio speakers could create a deep and wide stage.
This only can be achieved with amps and sources who also can create a deep and wide stage. In 2010 I was able to create a 3 dimensional system under 2000 euro. The joy and exitement this gives to people is priceless.
With our way of measuring a room we were able to create a stunning sound even in the worst acoustics.
That is why we want to share it now so many people will have a much higher qualtiy and emotion in sound.
Diversity in the middle frequencies is the most important part to feel emotion during listening to music. All the sets we auditioned during a big audio show had almost no diversity in the middle frequencies.
They don’t understand how diversity can be created or improved. This is what is needed to create a much more emotional and intense sound.
This only can be reached when you are able to work and think in properties. Or you go back to trial and error. I can proof by facts and understood by each single person that a system created by trial and error is incomplete. Because this is how we work.
We use different songs to explain to people what each part of Tru-Fi means and does. We want to go even further in this. We want to use different Conservatory students.
We want to explain and show what intimate sound means and does with our emotion. I want to give people the same experience I had what made a huge impact on me how I use audio these days.
It is our goal to give people more the same feeling as how music sounds in real. Without acoustic limitations. And played fully free and physical in a space.
The big advantage about time is that it can be created for much lower prices. And now we want to share it with manufacturers so many people can use it.
We added Kimber intererconnects so the stage became deeper and wider. And we got a sharper (intimate) individual focus of instruments and voices. And a more involving (richer) mid frequencies.
I never said Nordost is bad or worse. You need to understand the properties first before you can use it the best way.
Audioquest is more complete what makes it easier to use and sell.
I owned the Valhalla loudspeakercabel for over 12 years of time. When we did a shootout between the latest Redwood and the Valhalla, it became clear that time and properties overruled the Valhalla.
Audio is all about properties and emotion. When a set owns more differerent properties you create a higher level of emotion.
Each single person will choose for the most emotional (complete) sound. When we lsiten to most sets, sets are incomplete. When you add different properties to this set, it becomes a lot more emotional and intense.
Music is all about emotion. The emotion is inside the music, not in your system. You need to understand first how the human emotion works and how emotion is being created.
That is why we work and think by Tru-Fi. I never met a person who said my set is better than what you create by Tru-Fi. We invite people to hear our set. We explain each part you judge sound for.
Each set what is being created by Tru-Fi is complete and very emotional and intense. This has nothing to do with personal taste. It is build on parameters you judge sound for.
When people listen to Tru-Fi, often within 1 minute they say; this is what I want. It is sound what is based on the human hearing and emotion. Nothing more, nothing less.
In over 7 years of time I brought many people from 2D to 3D sound. Beside the stage I created a lot more diversity in the whole frequency range. I gave the sound a much sharper (intimate) and realistic individual focus of instruments and voices.
So many sets were incomplete and are now complete. Many of these people were always busy with their set and changing parts. When I asked them; do you buy a lot of music? Often they said; first I want my set to be ready. Many were busy for years.
When you bring people from an incomplete sound/set to a Tru-Fi (complete) system it changes the use of their system completely.
Our clients often use the words; addicitve sound. When a sound/system becomes physical, 3 dimensional and very involving you can’t stop listening. The emotion you can reveal of the music is so much bigger.
Till januari 2016 I believed that an audio system is a matter of personal taste. Until a client of mine said: you have proven that Tru-Fi will outperfrom and be liked by each single person.
When he said this: the first thing what I thought was; you are wrong. I coudn’t say anything to him.
I needed time to think: after some time I said: I think audio is still a mater of personal taste.
He said; no you are wrong. Because a system created by Tru-Fi owns a much higher level of emotion and intensity. You have proven this to me.
At this point; for the first time I thought; he could be right.
We work by properties. New products we first test to find out what the DNA is. We label it with the properties it ownes. Based on the properties and comparison with competitors we see if it is better and something we would like to sell.
I had many expensive sets, but most people never will spend this kind of money on audio. I wanted to give them the same kind of exitement and intensity I already owned. By research I found out that all Monitor Audio speakers could create a deep and wide stage.
This only can be achieved with amps and sources who also can create a deep and wide stage. In 2010 I was able to create a 3 dimensional system under 2000 euro. The joy and exitement this gives to people is priceless.
With our way of measuring a room we were able to create a stunning sound even in the worst acoustics.
That is why we want to share it now so many people will have a much higher qualtiy and emotion in sound.
Diversity in the middle frequencies is the most important part to feel emotion during listening to music. All the sets we auditioned during a big audio show had almost no diversity in the middle frequencies.
They don’t understand how diversity can be created or improved. This is what is needed to create a much more emotional and intense sound.
This only can be reached when you are able to work and think in properties. Or you go back to trial and error. I can proof by facts and understood by each single person that a system created by trial and error is incomplete. Because this is how we work.
We use different songs to explain to people what each part of Tru-Fi means and does. We want to go even further in this. We want to use different Conservatory students.
We want to explain and show what intimate sound means and does with our emotion. I want to give people the same experience I had what made a huge impact on me how I use audio these days.
It is our goal to give people more the same feeling as how music sounds in real. Without acoustic limitations. And played fully free and physical in a space.
The big advantage about time is that it can be created for much lower prices. And now we want to share it with manufacturers so many people can use it.