Quite a few years ago I was looking for some video gear and entered a high end video/audio retailer here in NYC to see what they had. The owner informed me it was a $50 fee (good towards any purchases) to demo.
I didn't go ahead with it, since most or all of the gear would have been out of my price range at the time. But especially on video gear, I could see so many people getting his recommendation, then buying mail order. I think now I would gladly pay $50 for guidance through a complex purchase, and to be able to see state of the art gear.
That being said I have recently made my foray into being a dealer for a select few pieces of gear. Luckily this is not my main source of income, so I suspect that I will be dealing with many of the challenges outlined here retailers face.
I didn't go ahead with it, since most or all of the gear would have been out of my price range at the time. But especially on video gear, I could see so many people getting his recommendation, then buying mail order. I think now I would gladly pay $50 for guidance through a complex purchase, and to be able to see state of the art gear.
That being said I have recently made my foray into being a dealer for a select few pieces of gear. Luckily this is not my main source of income, so I suspect that I will be dealing with many of the challenges outlined here retailers face.