The idea of creating listening room ambience by electronic means is appealing in theory. In practice, however, the limited experience I have had with professional reverb processors from high end manufacturers was not favorable.
I don't disagree that state of the art processing would not hold up to close scrutiny if it were examined on its own. My thinking is that it may be sufficient when limited to surrounds. As long as the bulk of the sound is coming from the (unprocessed) mains, the processing may not be audible. Given that the cues are themselves the subjects of "analog processing" (i.e., they are things like reflected sounds and room reverb), it may be possible to find a good balance. This approach is, of course, done with movie soundtracks all the time. But, not having tried it with two-channel music, I can't say if the results would be satisfactory. It's just a hypothesis.
However, I believe that colorations in equipment can be a real obstacle to the presentation of ambient cues during playback. I became convinced of this when making component changes in my own system that simultaneously resulted in (1) greater neutrality, judged by independent criteria; and (2) greater audibility of the ambient cues of recordings.
"Coloration" as we've discussed in the past, is a broad category. Since the ambience cues tend to be subtle (except for things like applause), the thing most likely to make them more audible is detail. But detail is a two-edged sword: coloration can obscure it, and coloration can enhance it. So:
1. Some colorations may only have negative effects on the cues. Reducing the noise floor of the system may be an example of an approach that is always positive.
2. Some colorations may be neutral with respect to ambience cues (at least within the usual constraints of high-end systems). THD may be an example. Limited dynamics may be another.
3. Some colorations may enhance the cues. Excessive brightness comes to mind. You get lots of detail in bright systems -- to the point that the ambience cues will practically jump out of the speakers and punch you in the head -- but such systems are not particularly neutral (though they are preferred by some listeners).