Sean, I don't disagree with anything you said. I don't know what kind of product you carry/sell but I know from my own experience that HiFi gear is somewhat fragile. Having a costomer drop a lawn mower off their trailer is a lot less serious than having a shipping clerk or dock hand toss an amp into a truck, or out the back door.
I think it is comendable that you offer the warranty you do, but you said yourself that you think you are the only one who does. There must be a reason, besides a distinct lack of customer service, that keeps others from offering the same warranty. I as a shopper would prefer to buy from a business man like you, but I would not require others to offer the same service you offer.
I have about $35,000 worth of gear in my listening room, none of which came with a warranty. I don't have a problem with that. I try to get to know the seller a little before buying higher priced equipment to determine if the person has the same attitude towards it as I have. I can't afford to buy damaged goods, but the lack of a warranty has never prevented a potential sale for me.
Sean, I have more respect for you than ever, but I'm still not convinced the maker of fragile electronic equipment has the responsibility to warranty the piece to anyone other than the original buyer.
But I still love you man!!!