High End has never succeeded as a status symbol because it is a cottage industry of enthusiasts who can't market their way out of a paper bag.
I have heard all the arguments -- you cant show it off, the laymen don't get it, don't appreciate the performance, but those arguments fail to explain why people drink expensive mineral water, pay thousands for Italian sheets, wear Sea Dweller Rolexes only in the shower, and order Porsche Turbos with Tiptronic transmissions and "supple leather" interiors.
In the mean time, Bose sells like hot cakes because