Do Dealers think it is sinful..........


..... to give a customer a break on the price of high end audio equipment? is there something ethically wrong with this? why is it that i can negotiate down the price of a car or real estate many thousands of dollars, but i cant even get a discount on something the dealer (1) doesnt stock, (2) will not let you bring home for a day. i feel that when you are spending big $, like 8k + on a sale there should be some give and take. what do you think?
avnut
Gmkowal@ix.netcom.com: it is NOT illegal to cut off a retailer for selling below a manufacturer-set price. it IS illegal to threaten a cut off and not follow through; i.e., if a manufacturer has a "no-discount" policy that it enforces uniformly and consisently, the antitrust laws are not thereby violated. fact is, there are very few highend lines left that practice such pricing policies.
Oh yeah,and lets not forget the MFGS. making sure you can't go across the street to buy the same thing.(across town is sometimes not possible) The Net may change this/ or is. Much of the used is offered by dealers. That tells me they have "poor" relations with their own customer base and thus must use the outreach method.Most every dealer expects me to buy only what they sell. Most dealers "HATE" to discount. Why do you think unions were started?:To achieve some leveling of the playing field. I think it sure has been needed.Just the fact that they have to order the product for you/ or that you took it for a "drive" are reasons to charge full pop. Thankfully that IS changing,because we are not all traine "Negotiators".
Avnut, the McIntosh line that you were interested in (based on your previous post) is normally not discounted. While my dealer has quoted a small discount (~5%) for a McIntosh amp it isn't even close to the discount they quoted for a Mark Levinson amp. For dealers to survive I think its necessary for them to add value to a sale. One of these services is allowing clients to audition equipment at home, or at least have the products available to audition in their demo rooms. However, I would agree with Perfectimage, the dealers are alot more warey about loaning out equipment to just anyone, many people will simply buy it used on the net afterward. I can't entirely knock those who do this. When used prices drop to nearly 50% of retail or less within one year of use, paying retail seems silly. I have a good relationship with a dealer who allows me to audition stuff at home, will normally give me a fair discount, provides the ability to trade up for full credit within a year on specific types of components, and has given me excellent assistance when I've required warranty work.
thank you all for your contributions to this thread. i just want to clarify my position on my post. i understand that a dealer should be able to earn every penny for the productr he sells. however, i have a hard time paying full price for a high ticket item (8k+) when there is no service rendered. by the way, mac stuff is reasonably priced and the support is generally great in my area. i have no problem there. here is an example of my frustration: my dad and i go to classe dealer. i tell him that i am interested in the omega line of products. the sales manager can tell me nothing about the omega line. he has never heard the pre or the amp. he doesnt even stock any of classe's newer amps. yet he expects me to write the check as if he does. where's the service? there is a better classe dealer about 60 miles away. i told him i had been there to just look at that beast of an amp. i never discussed price or discounts there. i just stopped in once or twice during the course of my business. the dealer in my town told me to go to the dealer 60 miles away since they had allowed me to view the amp on display. he let a $27k sale walk right out the door. i'm befuddled and cofused and a little upset. oh well.