Do Dealers think it is sinful..........

Two thoughts: one -- even if the markup is high, some of that still has to go into cost of doing business. With high end equipment, there can be a lot of breaks between sales.
OTOH, high end gear has different criteria for "doing what it advertises" than consumer-grade gear. I can't tell you how many times I've heard the advice, "what works for me in my system may not work for you in your system -- audition!" I need to be able to burn in a piece of gear and then have some dedicated listening time before I know whether or not I want to keep something. Only a local dealer can provide that service, and if he won't provide that service, then he's providing a disservice.

PS to Awdeeofyle -- for every newline that you want (two for a new paragraph), try adding the following four characters: <BR> (I think this will turn out).

kthomas is right. we all need to use the same math. to clarify my prior post: (1) the lion's share of highend harware (speakers, amps, etc.) is sold on a "40 point" margin to dealers, i.e., if the "retail" on an amp is $10,000, the "dealer cost" is $6000 + freight; (2) much of the wire/accessory stuff is "50 or 60 point" product, i.e., if the msrp is $1000, the "dealer cost" is $500-600 + freight. it does cost a lot for a dealer to inventory product, particulary since competant one's use at least some of the inventory for auditioning. the auditioning/demo equipment usually can't be sold as "new" and thus provides a lower margin to the dealer. all of this, and more, must be factored into the "discount calculus."

I thought that was what I posted? Anyway, IMHO, I think it is unreasonable to expect a High End dealer to discount 15% or 20%. After all, they need to make enough money to stay in business. For those who have owned a business, all of the expenses incurred in the running of the business are all too familiar. The dealers who maintain a decent inventory especially get hosed because they pay tax on it the same as if it was profit resulting from sales.

I don't know what dealer you worked for but I highly doubt that high end speakers have 100% markups.