Interesting thread folks. For my 2 cents, I am a believer in two principals...price is relative, and the law of diminishing returns. I dont think anyone should feel guilty spending whatever amount they wish on a system--it's their money, they earned it, let 'em spend it as they wish. To add perspective, how many music lovers out there would gag at the prospect of dropping even $10K (or a bit more) on a fine audio system which will last many years, but yet won't hesitate to bite at the $60,000 BMW that they'll drive for 3-4 years? $75,000 is a very substantial sum to the majority of the public, more so than 98% of those people could ever dream of spending on an entertainment system. However to Bill Gates, he makes that much money while taking his morning dump. Should he limit himself to $7500? Probably not. Even if he can't hear a difference (my second point, coming soon...) he'll be inclined to spend much more simply because he CAN, and God bless him for it. This being said, I am a firm believer in diminishing returns, and while I believe a $1000 receiver DOES represent double the value of a $500 one (just my opinion, others may differ), I do NOT believe that a $100K system represents anywhrere NEAR double the value of a $50K system. I've had the good fortune to sit in the testing room of Madrigal Labratories (makers of Mark Levinson), and listen to their "dream system" , and while I was awed, I was surprised to find that, in truth, given the means, I still wouldn't spend THAT amount of money on that system (roughly $150 - 175K at the time)...I simply didn't hear that much $$$'s worth of value. I think that the majority of responders here have the right idea...that great audio IS within the means of a great many people, especially by shopping wisely, letting others pay for depreciation, doing your homework, and being patient. Let your means decide the investment, and your ears decide the value. Best wishes to all!!!