A previous post asked whether preserving the waveform was more important than other aspects of speaker design (I am guessing that other aspects are flat frequency response, radiation pattern, and input impedance curve, dynamics and ability to handle high SPLs).
This led me to wonder whether the real catalyst for the increasing number of 1st order designs is that the newer generation of drivers is allowing speaker designers to offer 1st order designs, without having to make great sacrifices elsewhere. I remember reading an interview with Jon Bau of Spica fame where he said he would have liked a stronger bass response from the Angelus, and would have liked a design to handle higher SPL but that drivers to achieve that and also achieve his other design goals were not available at the time within his price constraints.
Looking at the drivers on the green mountain speakers, the Morel HF unit and the Aurasound LF unit I did a little research on the units and found that they appear to offer very high performance for relatively little money. The Morel tweeter is able to reproduce relatively low frequencies, and the aurasound woofer has a very lightweight, but quite rigid cone, allowing it to produce quite high frequencies before it breaks up. These low(ish) cost wideband, high sensitivity drivers are the enabler for a first order 2 way design. Perhaps they just didn't exist 10 years ago, and perhaps that is why 1st order designs have become more popular of late.
That's not to take away from the skills of designers like Roy, but it does seem that he has some great raw materials to work with now that Jon Bau and others may not previously have had access to.
I'm not convinced that amplifiers have made great strides in the last 20 years, but I am convinced that speaker technology has.