Bad news for audiophiles?

From many of the above responses it's apparent that audiophiles have trouble handling the truth.

Audiophiles don't have to handle truth by default. Audiophiles handle propaganda and dogma.

The vast majority of people in developed countries have a
distinct aversion to the truth , applies to Audiophiles but
not much more than average.
Those who are forced to deal with reality on a daily basis have no choice but to deal with the truth.
But not many Asian rice-farmers or Mumbai slum dwellers have much of a system.

personally, i though the wine study and geoffkait's audio analogy was very interesting and probably sound. it's seems logical and intuitive that spending more creates some enhanced neurological responsiveness to pleasure, otherwise $500 wines and $5000 speaker cables wouldn't exist.

Not surprised by the results.

The test subjects were not normal people (like audiophiles are).