I think there was an escalating contest among "big iron" manufacturers of the day. Consumers tend to latch onto categorical assets, real or otherwise, and when makers get that scent they run with it. In the case of the amps in question, momentum carried them well beyond anything sane or useful before common sense among consumers signaled a cease and desist to Krell and their competitors.
As an aside, does anyone else think that Krell looked like what the army would create if they were designing amplifiers.
As an aside, does anyone else think that Krell looked like what the army would create if they were designing amplifiers.