WILSON AUDIO/ cost vs. value

hikejohn's cost analysis is quite accurate......i think the heat wilson takes is more about 'performance for the money' rather than profit margin.....a diminished return in this area of course is true with most expensive audio components.......today's advertising campaign focusing on workmanship, performance and low margin seems quite bizarre, given how long they've been around and their wide acceptance as a market leader......ads are generally intended to attract new customers, but these appear to be preaching to the choir.

Profit margin depends on what you claim as your 'cost'. I've worked in the energy industry for 20 years, and realize what a joke it is when oil companies say they are only making a 10¢ 'profit' on a $3 gallon of gasoline. It's because they control internally what they call 'costs' like transportation, refining, marketing, advertising, distribution, etc. When they artificially inflate those 'costs' they can say that their 'costs' are $2.90, when in reality they are internally retaining $2 - split between/within the production company, the refining company, the pipeline, the gas station, etc. Poor guys, only making 10¢ on a gallon of gasoline. Yeah right. And Wilson has the smallest profit margin in the industry.

Westborn, if you think the energy industry is bad BSing their costs, the film industry would make you projectile vomit... preferably into the face of someone like peter guber.

Hikejohn, I think that your cost analysis is plain silly as every manufacturer follows a different formula for calculating costs. The industry does not follow any pre-made formula. Add to that the fact that many manufacturers are in the business to explore their passion rather then maximize profit.

Seems like Wilson is answering a question that was not asked. That's usually a sign of guilt.