WILSON AUDIO/ cost vs. value

Westborn, if you think the energy industry is bad BSing their costs, the film industry would make you projectile vomit... preferably into the face of someone like peter guber.

Hikejohn, I think that your cost analysis is plain silly as every manufacturer follows a different formula for calculating costs. The industry does not follow any pre-made formula. Add to that the fact that many manufacturers are in the business to explore their passion rather then maximize profit.

Seems like Wilson is answering a question that was not asked. That's usually a sign of guilt.

Macro, is it a sign of their guilty conscience to feel justified with their prices, or yet another another tactic to try to convince us that their speakers are priced right and so worthy of our hard earned $'s.
I couldn't care at what price they sold at, the sound offered was nothing I'm interested in.

I am looking forward to hearing the new WP8 in LA this weekend.

With their current ad campaign, I think Wilson is trying to build a brand with similar attributes as those enjoyed by McIntosh in its heyday: quality, engineering excellence, overall excellence, the brand to own. Think of it as the Lexus or MBZ of loudspeakers. It's a good strategy for them, I think. They are trying to build a sustainable, long-term business, as they should. At this stage, they are less interested in the tweaky dickheads that hang out on Audiogon, and with good reason.

As to the profit margin statement, they probably do have a pretty good feel for what their competitors' margins are: they know component costs, they have intel about dealer margins, they know. Whether or not their margins are lower is hard to say, but perhaps they truly are.