WILSON AUDIO/ cost vs. value


wilson ad; absolute sound;issue 162. page 12.... dave wilson states in his ad that wilson loudspeakers have one of the [ lowest ] profit margins in the industry. My question is should wilson make public their profit margin percentage's to back up their claims or is this more hyperbole from a high-end audio manufacturer...
aolmrd1241
Undertow,

Tell me about your research. I just don't get what you are saying. I wonder what speaker VTL use to voice their products. You should give them a call. Maxx IIs. What cable manufacturer uses Wilson (probably one of many), Transparent. Has A Wilson / VTL demo won best sound at any show? Wilson sounds great with many different systems. Audio Research has a different house sound to VTL. Both are great products. Now people are using Lamm w. Wilsons including some Wilson employees. Wilson speakers show everything upstream and offer the user the ability to get different types of sound depending on the kind of equipment that is being used.
Nutella,
maybe you didnt read the topic of the post, cost vs value, with a focus on profit margin. the topic of the utah business show delt completely with that. i am sorry you hate wilson and i am sorry you felt it was a waste of your time, i guess you shouldnt have watched the whole thing. but if you didnt watch the whole thing, then maybe it didnt waste your time and you were just looking for something negative to say. it wasnt a documentary, it was a local business show that could have featured farm equipment... the point is it focused on dave wilson and his company. regardless of what you think of the price of the speakers, you must respect him and get a feeling that he is truly doing this for the love of sound. if you dont, you are blinded by your own closed mind.
Dgad, to be fair I mis-stated.. Not research, but from what I have read, and seen mostly from people commenting at shows is the Audio research equipment used with wilson is a pretty common combo. Sorry
Holenneck, I have been following this thread and since it started. Wilson threads are always interesting.
First, I applaud Dave Wilson for his success. I see nothing wrong with him charging 28k for his WP8. There are buyers out there for the speaker and he has done a great deal of work in developing this model over the years.
Second, don't accuse me of a closed mind. I have had an open mind to everything in this hobby. I actually like Wilson. I stated that I made no comment on the sound of the speakers as this was not the topic of the thread. Pay attention.
I watched the whole thing because I am open minded. I found the show quite ridiculous. Perhaps this is more a commentary on the show itself rather than the topic of the show. I simply feel Dave Wilson did not do himself any favors by appearing on that show.
I admire his success and respect his accomplishments. That is in spite of his participating in that silly program.
As a product manager for a major biotechnology firm, I find it amusing that Wilson tries to exert leverage on potential buyers by invoking a "because he doesn't charge huge margins that's good enough reason for you to buy our products." This simply plays off the ignorance of consumers, nothing wrong with that but it has nothing to do with the features and benefits of the products. That's some "clever" agency he has retained to come up with this campaign. It's as though, because I'm mostly putting more of my money into his products realtive to what he pays for them and less than what other manufacturers put into their own pockets, this is the reason I should buy Wilson? Very clever and some may bite, but in the long run if the products don't deliver, then reputation catches up. Sad that a manufacturer has to resort to such lame tactics. Makes me wonder what else he is hiding, besides the simple technical fact that you cannot deliver, at least in this universe, accurate midrange with 7 inch drivers.