WILSON AUDIO/ cost vs. value


wilson ad; absolute sound;issue 162. page 12.... dave wilson states in his ad that wilson loudspeakers have one of the [ lowest ] profit margins in the industry. My question is should wilson make public their profit margin percentage's to back up their claims or is this more hyperbole from a high-end audio manufacturer...
aolmrd1241
We did not start this. It was Dave who wants to kiss and make up. No doubt due to sagging sales. No matter how successfull there are only so many units to be sold in high end audio. Dave figures there maybe some people who want Wilson's but will not buy because of misconceptions about price gouging.
In WIlson's defense he has the line covered from top to bottom. Around $6k for the Cubs all the way to the top.

To be honest I did hear the 'slamms with cj art 2 and premier 8's sound good. It just seemd I could do better for less.

Maybe Dave should make a turntable. They seem to be the new"chic".

I was watching this old house and yes there was a high end turntble setting on the counter. " A good turntable can sound better than CD". Yikes!!

Oneobgyn-your system remains the envy of audiogoners and no one thinks you were ripped off.
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BOa I understand that you did speak in a general sense. No harm done. Grant, as much as I admire a particular amp designed in germany/built in china, I'd never buy a chinese speaker, unless of course it was designed by the Danes with Danish parts. The chinese will never make a speaker on their own, worth my interest. The chinese may copy some things in the future, but never to match equally the best Danish drivers. If a amp made in china can deliver what Im looking for(sound quality/build quality) at a very fair (low/cheap) price, I'm gonna go for it. Sure I feel for the US/brit labs. They are about to "take the hit", maybe a big one. I just took the "katrina hit'. Life is not fair, such it is.
I heard the Wilson's in a fair setting, no disadvantage at all. What amp it was/cdp I cannot recall.
I look at it this way, Wilson sets himself up for criricism. Why? Because at those prices you should expect a sound that matches. When i go to hear a expensive speaker I kick my critical era up a few notches. Nothing gets by me, I nail down every fiber of the sound. I zone in to each range of fq to see whats really going on. i disect the sound, and also do a macro imaging test, soundstage = does it sound lifelike, vividness as someone called it.
"all prices covered...the bottom range at $6K..." Not many of us can afford that asking price, though i know used they can be had for half. Still I think I can do better. I guess Tvad balances out my comments on Wilson with his "Wilson magic". I realize Wilson is directed to a specific high end market and alot of attention goes into his product. If you want big sound, maybe its the price you gotta pay. Whatever.
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